_Objective

The project was focusing a promotion of a typeface, along with type specimen. The target audiences of the promotion are among professional graphic designers, with attractions of how precise and involving the typeface delivers.

​

_Approach

The typeface I chose is Joanna sans nova, designed by Monotype Studio designer Terrance Weinzierl based on the original Eric Gill’s Joanna. Since it is more for digital application, I decided to make a motion graphic video with attractive color scheme to show how Joanna Sans Nova appeal on screen.